Oh dear. Sony seems to be distancing itself from Hello Games’ No Man’s Sky, in particular the marketing aspect of the Marmite space-exploration game.
For those who don’t quite remember, Hello Games’ Sean Murray was given premium stage time to show off the game a couple of years ago at Sony’s E3 presser. Everything since then screamed “Hello Games and Sony are in love!”
The numerous PlayStation Blog posts, the numerous PlayStation Access YouTube videos, the numerous PlayStation – you get the picture. Sony and Hello Games got in close to really push No Man’s Sky. However, once the game released, many took issue with certain features being lacking, despite Hello Games’ Sean Murray assuring prospective players that it’d be the most epic game ever with every feature under the sun included.
Turns out that Hello Games may have bitten off more than it could chew, and Sean Murray didn’t help matters by constantly saying this, that, and the other.
EuroGamer recently spoke with Sony Worldwide Studios chief, Shuhei Yoshida, and got his perspective on things: it ain’t good.
“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one,” the affable boss told Eurogamer.
“It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game,” said Yoshida.
To us, it sounds like Sony is kind of shying away from No Man’s Sky; the game is out, it’s already sold truckloads of copies, and Sony has been paid for whatever its part in the deal was. It’s not hard to imagine that Sony would want to distance itself from controversy, though in doing so, it has actually caused a little bit more. Oh dear…