Beyond buying games, we love to buy all kinds of items to show our love for those games. Atlus realizes this and has created the Atlus Online Store for you to buy all the Persona 5 merchandise that your wallet can handle. We are a little surprised that it took them this long to realize they needed to think about the potential profit in this type of venture, but congrats on your first day open.
They are starting small and growing. For now, the store is only available to North America, and they were fixing a problem with Canada not showing earlier today. The items for sale are only for pre-order, and the estimated shipping time is “late November and early December”. They are currently completing the first run for manufacturing, so it will be in stock and ship.
If moving to North America to purchase a mug is too much commitment, they have already announced plans to make the store available in additional regions once they have a handle on the manufacturing and demand.
They currently have a Morgana and Jack Frost plush, multiple t-shirt designs, keychains, hoodies, wall scrolls, and mugs. This is a good start, and they will be adding more items for sale. This appears to be a big step for them, and you can almost hear the excitement and nervousness in this post from Mike Quijano, an Atlus Licensing Specialist, describing the process and why they decided to open it in the first place. (Fan demand, of course.)
Atlus is not the first to realize the benefits of an online store. Among others, NIS America and Square Enix have had stores of their own for a while. An online store can be a dream or a nightmare for fans, so incremental growth will probably be best with a committed Persona fanbase.
You can check out the full list of items at the Atlus Online Store, and be sure to let us know what you bought.
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Jason became terminally addicted to videogames after receiving the NES at an early age. This addiction grew to include PC gaming and was cemented with the launch of the PS2. From then on, he was afflicted with epic RPGs, tense shooters, and deep strategy games, never becoming skillful, but never able to quit. He continues to play games (poorly) and share his passion for them to anyone willing to listen.