Big money acquisitions are all the rage among publishers these days and EA has been spending that FUT money very well indeed with the purchase of Codemasters.
EA has officially welcomed Codemasters to its family of studios after buying out the popular UK-based developer. Codemasters is best known for its line of racing games, including DIRT, the F1 series, and GRID. Oh, and OnRush, but people don’t like to talk about that one. I do. It’s £2.15!
“This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters,” said Andrew Wilson, CEO of Electronic Arts. “Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”
“Today is a landmark in Codemasters’ history, and an exciting day for our employees and players,” said Frank Sagnier, CEO of Codemasters. “The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.”