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NBA 2K Partnership Renewed At Cost of 1 Billion Dollars

2K 19 Anthony Davis

The licencing agreement between Take-Two Interactive and the National Basketball Association for the 2K series has been officially renewed, safeguarding the franchise for a few more years.

It is a deal that is reportedly costing the holding company a whopping $1.1 billion through a seven year payment structure. And is rumoured to have cost double the amount paid only seven years ago. It is astonishing, however, to see its worth when you remember that it’s not an exclusive partnership; Electronic Arts hold similar rights for their NBA Live games.

The finer details of said contract have not been disclosed. However, the professionals are rather confident that it is one of the top, if not the number one, lucrative partnership there is in the sector. This was partly helped by the addition of lootboxes, though their influence has since been downplayed owing to the question of legality in certain regions of the world.

Nonetheless, the deal does allow Take-Two Interactive to undertake NBA branded projects for any and all platforms, with mobile and eSport realms looking especially exciting at this time. In addition, the latest instalment of the basketball series – 2K19 – broke the record for most successful release in the franchise. It sold over 10 million copies, as of the time of writing.

It’s fair to say, then, that despite the high cost of securing the licencing agreement, Take-Two Interactive look set to reap its rewards. And those rewards look mighty.

Is this 2K deal a slam dunk, in your eyes? Or would you rather the sport had a different captain steering its gaming direction? Shoot a comment into the hoop below.

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