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Sony Isn’t Ready to Discuss the PS5’s Price

Take any PS5 news with a grain of salt, but Sony may not have decided the PS5’s price yet. In a Reddit post today, Spieltimes is quoting Sony’s Chief Financial Officer, Hiroko Totoki, about the price and costs Sony will incur. The quote was taken from the third-quarter earnings call today, and it shines a light into the process without providing much information as to the final outcome.

Mr. Totoki has a list of titles for Sony including Executive VP and CFO. He joined Sony in 1987, and he seems like a person who would know quite a bit about the price, but it’s still not clear. He spoke about why it was difficult to determine the price for now by saying:

“What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay.”

Fair enough, but what are those costs? He had an answer there too. It’s a strategic plan that Sony has to get right to also be profitable “during the life of this product”.

“First, we must absolutely control the labor cost, the personnel cost, it must be controlled, and the initial ramp-up, how much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume as we launch this. It’s a balancing act. It’s very difficult to say anything concrete at this point of time.”

There you have it. Does Sony know, or do they just not want to reveal anything yet? They do have Xbox to consider, and by all accounts, that machine will be powerful and have a cost to match. The rumors have pointed all over the place for the PS5’s price, but we keep seeing it around $500.

We’ll know more when the PS5 is revealed (rumored to be this month), but they may save the pricing info for later this year. It’s all part of the exciting new console release process.

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