We are playing through a golden age of gaming, which is good news for us but less so for the developers missing a few naughts in their marketing budget. But it seems like a few of them have identified a successful tactic in order to survive the vast space that is the PlayStation Store. And it involves that sacred trophy.
Yakuza 0, Nier Automata, Horizon Zero Dawn, God of War, The Last of Us – these are only a handful of the big AAA games we’ve been gifted over the last few years and the strong momentum seems to be far from slowing down. *cough* Red Dead Redemption 2, Spider-Man, The Last of Us Part 2 *cough* So it’s little surprise to hear that smaller, unestablished studios are having a hard time getting their games out there. However, there appears to be at least one surefire way for them to increase their chances, and consequently, their sale figures.
It turns out that we gamers are quite taken by the trophy system, or more specifically, that elusive platinum one. At times, we’re quite happy to grind away in our quest for 100% even if it’s more tortuous than we’d like. And we’ll even take a second or third playthrough if they’re locked behind that prerequisite. Or, more annoyingly, we let one slip through the net. But that same addiction, of sorts, is now being manipulated by a number of indie releases in order to push their game by including a platinum trophy that is more a walk in the park than a slog through the mud. And it appears that the easy triumph is a crowd pleaser.
The ploy was revealed by Salem Al-Ghanim of Infinite Madaa during an interview with Kotaku. Their February-launched side scroller Little Adventure on the Prairie could boast at least one good point: its platinum award that could be unlocked in as little as 25 minutes. Some might consider that an underestimation of the game’s difficulty but it now looks like that was the plan all along.
“A friend of mine suggested to release the game on PS4 and PS Vita and add an easy Platinum to it with a cheap price,” Al-Ghanim said. “This way a lot of people buy it and we would get the funding we need for our next game.”
Quite savvy if you ask us, and it’s not like you’re forced to buy it. But hopefully it isn’t a technique we see creeping into the big league; sometimes an infuriating trophy is just what the doctor ordered.
Would you drop $1.99 for an easy platinum; technically two if you consider the cross buy? Or do you like to work for it? Show off your credentials in the comments box below.
Living life one Batmobile chase at a time. When she’s not writing about video games, she’s writing terrible jokes that even a Christmas cracker would be embarrassed to share.