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THQ Nordic Expands to Japan

THQ Nordic Japan KK has officially been incorporated. The tasks and responsibilities of the newly formed entity are distribution, PR, and marketing of THQ Nordic’s and HandyGames’ slate of games in the Japanese market.

“In our opinion, the only real way to truly embrace (pun intended) the Japanese market is to run it with a team of Japanese professionals, which was our approach for the new Japanese subsidiary. A warm, heartfelt welcome to the entire team based in Tokyo, Japan” comments Klemens Kreuzer, Managing Director at THQ Nordic GmbH. “Good things come to those who wait and we took our time to realize it with the best setup possible.”

“At this point, I would like to quote Persona 3: “Two in Harmony Surpasses One in Perfection”. Our team is prepared, honoured and absolutely ready to kickstart THQ Nordic’s operations on the Japanese market”, comments Yuji Kato, Managing Director of THQ Nordic Japan KK. “We are honoured that we were given this opportunity and can not wait to bring THQ Nordic content to our Japanese audience.”

The Japanese entity is THQ Nordic´s second international distribution outlet, apart from the 2012 established, US-based distribution company, THQ Nordic Inc.

The Japanese team consists of key people that delivered more than 200 titles in 15 years to the Japanese market, ranging from feature phones to consoles:

Yuji Kato – Managing Director
Nearly 20 years of game industry experience
Former programmer

Junko Kato – Manager
Former editor
Former programmer, mainly QA and project management

Hiroshi Ogawa – Project Management
Former programmer
Networking and exhibitions management

THQ Nordic has been expanding at a phenomenal rate over the last few years. We’ve seen a lot of releases come from the publisher that was born from the ashes of THQ, and if the company keeps expanding its enterprise at this rate, we could soon be going up against the “big” publishers.

This isn’t to say that expanding to Japan means that there will be more Japanese-focused output from THQ Nordic or its studios, simply that it will be marketing to that market more directly. However, it’s not out of the realms of possibility for THQ Nordic to acquire a Japanese studio to create games directed towards that particular territory.

via THQ Nordic PR

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