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Veronica Rogers Joins PlayStation as New VP of Business Operations

After the departures last year, it’s nice to see the PlayStation brand picking up some new players. Gamesindustry.biz announced that Veronica Rogers will be the new Vice President for PlayStation’s Business Operations. Her new responsibilities should keep her very busy. She will “responsible for global alignment in sales operations, both physical and digital”, and she will be in charge of PlayStation services such as PlayStation Now and PlayStation Plus.

She does have prior experience in the industry, so she’ll be able to hit the ground running. She worked for Dell for a while, but her latest employer of more than thirteen years was Microsoft. (That should confuse PlayStation fanboys.) She was also a VP for them working on sales and marketing and partner sales. In a statement, she praised the PlayStation brand and expressed her enthusiasm for her new position by stating:

“The PlayStation brand is one of the most beloved in the world and I am excited to join a company that has such a passionate community, legendary history, and an amazing leadership team. My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world.”

Her new boss, Jim Ryan, was equally enthusiastic about her joining the team.

“Veronica brings a wealth of experience leading global sales organizations, managing strategic partnerships, developing innovative business models, and building world class teams. She will play a crucial role in scaling the business and I’m thrilled she has brought her expertise to the PlayStation family.”

PlayStation had a major reorganization a while back that streamlined its separate regions into one global entity, and the deck was reshuffled a bit. This close to the birth of a new generation, any new hires may point to a possible new direction for the company or new product. Or, they may just be filling another important position in operations.

Either way, Veronica Rogers will be making some big decisions that directly impact us in the years to come, and we wish her well in her new job.

Veronica Rogers, Sony Interactive Entertainment

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